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Designed with Care

This guide is to develop and maintain a cohesive visual identity for Rochester Regional Health and its affiliates. The images, fonts, and colors we use are the visual expression of our brand promise.

Showing The Power of Together

This guide and its guidelines will help us – and all of our partners – develop and maintain a cohesive visual identity for Rochester Regional Health and its affiliates. And these guidelines apply to all branded materials, including third party service providers, print and digital media, and sponsored organizations.

Popular Brand Elements

Use Rochester Regional Health’s brand guidelines to make a difference