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Color Palette

Web Colors

To complement The Power of Together campaign, every social media post should feel connected to the themes of collaboration, active listening, impactful solutions and positivity. Copy and photography should match our marketing tone: authentic, personal, confident, resourceful, creative, forward-thinking and inclusive.

Primary Palette

Colors play an important role in reflecting Rochester Regional Health’s Brand. Corporate Blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.

RRH Blue
#0077C8
Aa Aa
Deep Blue
#003A64
Aa Aa
Black
#000000
Aa Aa

Secondary Palette

Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as acents or highlights to the Primary palette. They should never be used by themselves to reflect our brand.

Deep Green
#074039
Aa Aa
Dark Green
#096655
Aa Aa
Medium Green
#72bda3
Aa Aa

Accents

These colors are used for web and digital designs such as backgrounds, buttons, icons, borders, lines, and accents. They should compliment any color used for web and digital designs.

Light Blue
#D0D9E8
Aa Aa
Extra Light Blue
#F3F6FA
Aa Aa
White
#FFFFFF
Aa Aa

Alerts

These colors are used for web and digital alerts to call out and signify varying levels of important information. Each colors signifies a different level of importance, and should be used with discretion.

Yellow Orange
#FDB34C
Aa Aa
Light Yellow Orange
#FDD26B
Aa Aa
Extra Light Yellow Orange
#FEEBB7
Aa Aa

Print Colors

Consistent use of color is important in reinforcing the Rochester Regional Health brand image to all audiences. This page shows the approved color palette.

Primary

Colors play an important role in reflecting Rochester Regional Health’s brand. Corporate blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.

Corporate Blue
#0077C8
PMS 3005
CMYK: 100 | 34 | 0 | 2
RGB: 0 | 119 | 200
Aa Aa

Secondary

Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as accents or highlights to the primary palette. They should never be used by themselves to reflect our brand.

Dark Blue
#123D57
CMYK: 86 | 55 | 25 | 52
RGB: 18 | 61 | 87
Aa Aa
Black
#000000
CMYK: 0 | 0 | 0 | 100
RGB: 0 | 0 | 0
Aa Aa