Web Colors
To complement The Power of Together campaign, every social media post should feel connected to the themes of collaboration, active listening, impactful solutions and positivity. Copy and photography should match our marketing tone: authentic, personal, confident, resourceful, creative, forward-thinking and inclusive.
Primary Palette
Colors play an important role in reflecting Rochester Regional Health’s Brand. Corporate Blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.
Secondary Palette
Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as acents or highlights to the Primary palette. They should never be used by themselves to reflect our brand.
Accents
These colors are used for web and digital designs such as backgrounds, buttons, icons, borders, lines, and accents. They should compliment any color used for web and digital designs.
Alerts
These colors are used for web and digital alerts to call out and signify varying levels of important information. Each colors signifies a different level of importance, and should be used with discretion.
Print Colors
Consistent use of color is important in reinforcing the Rochester Regional Health brand image to all audiences. This page shows the approved color palette.
Primary
Colors play an important role in reflecting Rochester Regional Health’s brand. Corporate blue is our default color, and from time to time we incorporate other colors to reflect different brand positioning. When referring to our brand these two colors should be the only shades used.
Secondary
Secondary colors are complimentary colors to our Rochester Regional Health blue and should only be used as accents or highlights to the primary palette. They should never be used by themselves to reflect our brand.