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Exterior Building Signage

Service Line or Medical Campus Signage

Horizontal Signage

Horizontal signage will have NO RULES present. Spacing for service line name should be half way the “R” distance of the word REGIONAL. The service line name can be typeset at the same size as the word REGIONAL for road readability if appropriate.

Vertical Signage

Vertical signage WILL HAVE A RULE. Spacing for the rule should be an “R” distance of the word ROCHESTER, from the logo to the rule and an “R” distance from the rule to the hospital name. The campus name can be typeset at the same size as the word REGIONAL for road readability if appropriate.

Horizontal signage spacing examples.

Exterior Signage

Signage should be face illuminated channel letters. All lettering should be white with a black outline. All building signage unless a named medical campus OR donor named, will just use master brand.

If color of the building does not support the above, options need to be discussed with Strategic Marketing & Communications.

Dark Colored Buildings

Preference would be to have NO building backer on signage

Rochester Regional Health Penn Fair Medical Campus Exterior Signage
Rochester Regional Health Penn Fair Medical Campus Exterior Signage

Light Colored Buildings

Preference would be to have NO building backer on signage.

Rochester Regional Health - Building Exterior
Rochester Regional Health - Builder Exterior at Night

Exterior Signage Design

When we do not have the ability to light signage, this design should be used. The master logo should be centered within a white background followed by the services available in the building. The services should be typeset in white type in a corporate blue (PMS 3005) background. The text on the sign should be centered.

Size of font used for the services or practice should be the same as REGIONAL in the master logo if possible. Do not have multiple font sizes for services.

Monument and Road Signage

Campus Signage

A multiple service location will have the health system logo, the address, and the services listed on the roadside sign. The services should be typeset in white, DIN Medium type in a corporate blue (PMS 3005) background. The text on the sign should be centered.

Rochester Regional Health - Services Sign

Single Service Location

A single service location will have the health system logo, the address, and the service listed on the roadside sign. Practice names and Physicians names will not be permitted on the roadside sign unless the following is determined:

  • There are multiple Rochester Regional Health Single Service Locations in close proximity to each other.
  • The marketing and physician engagement team feels that a practice name or physician needs to be added for the transition period until the community connects the provider with our health system.

If this can be accomplished with the exterior door vinyl instead of roadside that will be the preferred method.

Example of an office that only has one service

Door Signage

Glass

All signage on glass should be white vinyl lettering. All copy should be centered.

Style Guide for Hours of Services

It is not necessary to add the extra zeros, or to repeat am or pm if the range is in the same.
8am – 5 pm
8:30am – 4 pm
Noon – 4:30 pm
2 – 4 pm

Federally Qualified Health Centers (FQHC)

For Federally Qualified Health Centers (FQHC), the following must be included on the door signage:

  • Practice name(s)
  • Hours of operation
  • After hours phone number
  • “Part of (insert hospital name)” or “Owned and Operated by (insert hospital name)”

A list of providers needs to appear on a general bulletin board, practice door or in the waiting room (prominently displayed).

If 5% or more of all patients served by the hospital (not practice) speak Spanish, then the door signage needs to be in Spanish as well as English.

Directional Signage

When directional signage is needed, it should be a free standing sign and viewable from the parking lot.