The logo represents:
- Our commitment to the Rochester region
- Our long-standing commitment to quality, accessible care in the Rochester region
- Our dedication to improving wellness. We stand for health, not merely for medicine.
Master Brand Logo
Clear Space
Using the appropriate amount of space around our logo will help create a positive impression and impact. A minimum amount of clear space must always surround the Rochester Regional Health logo, separating it from other elements such as headlines, text, and imagery. The minimum clear space scales in proportion to the width of the “R” in ROCHESTER.
Minimum Size
Careful consideration should be given when determining the size of the Rochester Regional Health logo. When it is too small, it can be ineffective. The minimum size for the logo
should be ½” wide.
Incorrect Usage
These guidelines were developed to ensure that our logo is displayed consistently. These rules apply to the master logo, as well as to all institute and affiliate logos. Every effort has been made to create standards and guidelines that apply in most situations. Some common practices constitute misuse of the logos. These variations of the logo are not acceptable. If you have special requirements not covered by these guidelines, contact Strategic Communications & Marketing for assistance.
Some common practices constitute misuse of the logos. These variations of the logo are not acceptable. If you have special requirements not covered by these guidelines, contact Strategic Communications & Marketing for assistance.
Hospital Logos
Institute Logos
The name of the institute is initial capped and the rest of the letters are lowercase. The institute line should never extend past the width of the master logo. A space is included between the master logo and the institute name. There is no rule/line between the master logo and the name of the institute.
Institute logos are to be used for building signage and approved sponsorships only. The institute logos cannot be used in advertising or marketing materials, letterhead, business cards, promotional materials or apparel.
Foundations Logos
The name of the foundation is initial capped and the rest of the letters are lowercase. The foundation line should never extend past the width of the master logo type.
Foundation logos are to be used for building signage and approved sponsorships only. The Foundation logos cannot be used in advertising or marketing materials, letterhead, business cards, promotional materials or apparel.
Affiliate Logos
These approved affiliate logos can be used on advertising or marketing materials, letterhead, business cards, building signage, approved sponsorships, promotional materials, and apparel.
Affiliated Partner Logos
Affiliate partner logos must always include the master logo in proportion to the affiliate partner logo. The two logos are separated by a rule. These approved affiliate partner logos are used on partnership materials such as signage or banners, web sites, and approved sponsorships.
