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Logos

The Rochester Regional Health name in our logo is the single most important visual component in establishing a brand presence. Our logo is a clear, strong, timeless representation of our name.

The logo represents:

  • Our commitment to the Rochester region
  • Our long-standing commitment to quality, accessible care in the Rochester region
  • Our dedication to improving wellness. We stand for health, not merely for medicine.

Hospital Logos

The name of the hospital is capitalized and the rest of the letters are lowercase. The hospital line should never extend past the width of the master logo type. A black horizontal rule is always used to separate the master logo from the name of the hospital. For horizontal hospital logos a blue vertical rule is always used to separate the master logo from the name of the hospital.
Clifton Springs Hospital & Clinic
Rochester General Hospital
Newark-Wayne Community Hospital
United Memorial Medical Center
Clifton Springs Hospital & Clinic
Newark-Wayne Community Hospital
Rochester General Hospital
United Memorial Medical Center

Institute Logos

The name of the institute is initial capped and the rest of the letters are lowercase. The institute line should never extend past the width of the master logo. A space is included between the master logo and the institute name. There is no rule/line between the master logo and the name of the institute.

Institute logos are to be used for building signage and approved sponsorships only. The institute logos cannot be used in advertising or marketing materials, letterhead, business cards, promotional materials or apparel.

Lipson Cancer Institute
Neuroscience Institute
Sands-Constellation Heart Institute

Foundations Logos

The name of the foundation is initial capped and the rest of the letters are lowercase. The foundation line should never extend past the width of the master logo type.

Foundation logos are to be used for building signage and approved sponsorships only. The Foundation logos cannot be used in advertising or marketing materials, letterhead, business cards, promotional materials or apparel.

Affiliate Logos

These approved affiliate logos can be used on advertising or marketing materials, letterhead, business cards, building signage, approved sponsorships, promotional materials, and apparel.

Affiliated Partner Logos

Affiliate partner logos must always include the master logo in proportion to the affiliate partner logo. The two logos are separated by a rule. These approved affiliate partner logos are used on partnership materials such as signage or banners, web sites, and approved sponsorships.

Rochester Regional Health and Total Sports Experience
Rochester Regional Health and Total Sports Experience
Rochester Regional Health and RIT
Rochester Regional Health and RIT

Global Laboratory Logos

The ACM Medical Laboratories logo is to be used for national and international advertising or marketing materials, letterhead, business cards, recruitment, or promotional materials. The Rochester Regional Health Medical Laboratories logo should be used for all local or regional instances.