With The Power of Together campaign, we want to highlight a sense of togetherness among our patients and providers. For this reason, all photography should feature real patients and/or providers when possible. Subjects should be representative of our diverse region and age-appropriate to the service line. They should be shown living a healthy life. Photography should be natural, authentic and exude warmth, relatability and personality. Subjects should feel natural – not overly posed or staged – and preferably should not look directly at the camera.
Negative Space
The photo needs enough negative space for the headline and copy to be placed over the image, while not obstructing the people or visual focus. Placing a color gradient over certain parts of the image will help ensure legibility of the type.
Examples
Photos should showcase people in their natural motion.
