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Stationery

Rochester Regional Health stationery includes typographic elements whose placement and size must remain consistent. The stacked logo is used on all stationery. Notice the placement of the stacked logo with proper clear space parameters shown in the upper left corner. The master logo is to be used on all stationery. The only exceptions include the acceptable affiliate logos: ElderONE, ACM Medical Laboratories and The Village. Institute, and hospital logos are not to be used on stationery.

Master Logo with Location

Front: Stacked master logo in the upper left corner. Blue (Pantone 3005) rule separates master logo and location information. Location is always bold and in all caps. Address is in regular and upper and lower case.

Back: Use blue (Pantone 3005) all caps DIN font for Rochester Regional Health in the bottom right corner. The name and address are right justified. Name of location is black, bold, and in all caps. A black rule separates the location name and address.

Rochester Regional Health - Letterhead

Master Logo with Location & Service Line

Front: Stacked master logo used in the upper left corner. Blue (Pantone 3005) rule separates the master logo and the location information. The service line and location are listed in bold and all caps in the following format: SERVICE LINE AT LOCATION. The service line must never be listed directly under the master logo or used without a location.

Back: Use blue (Pantone 3005) all caps DIN font for Rochester Regional Health in the bottom right corner. The name and address are right justified. Name of the service line is black, bold and listed in initial caps. A black rule separates the service line name and address.

Rochester Regional Health - Letterhead

Acceptable Affiliate Logo with Location

Front: Stacked affiliate logo with the “An affiliate of Rochester Regional Health” line is used in the upper left corner. Blue (Pantone 3005) rule separates the affiliate logo and the location information. Location is always bold and in all caps.

Back: Use blue (Pantone 3005) all caps DIN font for affiliate name in the bottom right corner. The name and address are right justified. Name of the service line is black, bold and listed in initial caps. A black rule separates the service line name and address.

Rochester Regional Health - Affiliate Letterhead

Provider Letterhead with Location or Service Line

Front: Stacked master logo used in the upper left corner. Blue (Pantone 3005) rule separates the master logo and the location information. Location information is always bold and in all caps. If service line information is included, the service line name and location are listed in bold and all caps in the following format: SERVICE LINE AT LOCATION. The service line must never be listed directly under the master logo or used without a location.

Provider name and credentials are listed 1⁄2 inch below the master logo in the left margin. The name and credentials are initial capped and bold. Job titles listed are initial capped and bold
with the organization or company in italics underneath.

Back: Use blue (Pantone 3005) all caps DIN font for Rochester Regional Health in the bottom right corner. Name of the location and/or service line is bold and listed in initial caps. A black rule separates the location/service line name and address.

Rochester Regional Health - Provider Letterhead

Envelopes

Front: Stacked master logo used in the upper left corner. Blue (Pantone 3005) rule separates the master logo and the location information. Location information is always bold and in all caps. If service line information is included, the service line name and location are listed in bold and all caps in the following format: SERVICE LINE AT LOCATION. The service line must never be listed directly under the master logo or used without a location.

Back: Use blue (Pantone 3005) all caps DIN font for Rochester Regional Health in the bottom right corner. Name of the location and/or service line is bold and listed in initial caps. A black rule separates the location/service line name and address.

Rochester Regional Health - Envelopes