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Typography

Web Typography

Rochester Regional Health web typography includes; Bitter, a serif font used for major headings and statements to make a bold impression, and Open Sans, a san-serif font used for all UI labels and body content. This neutral font is used for clarity. The example type scale below ses Bitter for all headlines, subtitles and Open Sans as body.

RH1 — Level One Titles and Headlines

Type scale reference Desktop: 06
Type scale reference Mobile: 05
Type weight: Open Sans Regular
Pared with: RH0, RH1

RH2 — Level Two Headings and Statements

Type scale reference Desktop: 06
Type scale reference Mobile: 05
Type weight: Open Sans Regular
Pared with: RH0, RH1

RH3 — Level 3 Headings. A short sub heading or style for level 2 headings

Type scale reference Desktop: 06
Type scale reference Mobile: 05
Type weight: Open Sans Regular
Pared with: RH0, RH1

RH4 — Level Four Headings and Major Page Section Headings

Type scale reference Desktop: 06
Type scale reference Mobile: 05
Type weight: Open Sans Regular
Pared with: RH0, RH1

Paragraph text and body copy. This guide and its guidelines will help us – and all of our partners – develop and maintain a cohesive visual identity for Rochester Regional Health and its affiliates. And these guidelines apply to all branded materials, including third party service providers, print and digital media, and sponsored organizations.

Type scale reference Desktop: 06
Type scale reference Mobile: 05
Type weight: Open Sans Regular
Pared with: RH0, RH1

Print Typography

With The Power of Together campaign, all type should be white.

The tyopography family includes:

Headline: Bitter, Regular
Subhead: Bitter, Medium
Body copy: Gotham, Book

Contact us to access our fonts

Headlines should be flush left and stacked vertically to the left of the main image. All headlines should end with the appropriate punctuation, i.e., a period or a question mark. Headlines should be larger than the subhead. When possible, the headline should be integrated into the photo so that it adds depth to the image.

Subheads should be flush left and noticeably smaller than the headline. Subheads should also have the appropriate punctuation. Subheads should appear just above the body copy.

Body copy should be flush left and at least 10 pts. When using hyphens or ellipses, always leave a space before and after to keep type feeling open and welcoming. Hyphens should be an “en dash.”

Typography Examples